Sales strategy and performance consulting

Our expertise

Bold & Sharp expertise

We are a sales strategy and performance consulting firm. We help B2B companies grow better and faster by adopting the best tools and methods from Tech Giants.

We support general management, sales management, operations and human resources. Objective: making bold decisions through sharp advice to drive change.

Our offer rests on 4 pillars: talent management, definition and execution of sales strategies, implementation of proven sales methodologies and on demand projects… And one obsession: your performance.

Our 4 Pillars

Talent Management

Aim for excellence in managing your most important asset: your sales talents.

Let us hunt for you the best talents or discover our Success Factors methodology to hone your leaders recruiting skills. Revisit your Onboarding process to make it an unforgettable experience that increases retention and productivity. Identify your key contributors according to a fair and objective assessment of real performance which combines skills, attitudes and activities to replicate it… Or let us perform a benevolent audit of your sales force. With a proven coaching methodology, ensure that promotions and transitions of your top talents to key roles are a springboard, not an obstacle course.

Read more


Sales methods

Not to mention sales techniques and qualification methods that are confused with them, sales methods are legion. SPIN, BANT or MEDDIC are not sales methodologies. These techniques are just basic reminders if they are not heavily customized to become a real sales process that aligns with your customers buying journey. Challenger Sales, Customer Centric Selling, Sandler, Target Account Selling or Solution Selling all have advantages. Don’t be “certiforced” into sales methodologies and get the most out of sales B2B approaches from Tech giants to build up your own methodology: the one that will allow you to serve your customers better, sell better and sell more..

Read more

Sales strategy and execution

If your sales action plan is a long list of priorities with no hierarchy and no numbers, good luck convincing your finance department to follow you! Learn how data such as propensity to buy, weighted account potential, ideal customer profile and tiering will help you segment your territory, prioritize your actions, and orchestrate your resources. Find the right balance between data and creativity, focus on the right KPIs and turn your approach into an actionable method for all your managers and sales people. Executing the fundamentals of sales excellence such as territory plans, account plans and sales opportunities will be easier. And more efficient.

Read more

Projects and Workshops

Your sales performance problem won’t be solved by offering your products and services on the web. Your problem may encompass not only talent management, the impact of your sales method or your ability to define and execute your sales strategy, but it includes talent management, processes and systems. This is why we offer on-demand projects combining all the components of sales performance and the choice of the best sales and marketing tools. This is why we also offer customized workshops that will allow you to set ambitious and inspiring goals, refocus your organization around strategic, business and cultural objectives or master your time and personal productivity or the art of negotiation.

Read more

They trust us

Their opinions count

Bruno was a fantastic coach, his perspective was always helpful and I always considered him a mentor. Bruno has strong opinions, a clear vision and collaborating with him is simple and straightforward.

Christopher Rapaport

Director Value Creation, Databricks

Bruno set up my onboarding. He helped me to connect, organize, prioritize, plan and execute my plan successfully. He is a true leader with an infectious energy that transforms sales teams.

Virginie Brard

Director of Sales Large Enterprise, Sprinklr

Bruno always finds a way to establish a special connection with his employees to help them grow. If your vision is to accelerate the development of your organization, I recommend working with him.

Ernest Adriaansz

Founder & Coach , AAA-Team

Bruno has been a great leader @Bazaarvoice. He supported, coached and challenged me to become a better leader. A second brain at your fingertips!

James Hackett

Divisional Vice President, Bazaarvoice

Our News

Sales: everyone sees MEDDICC as ones pleases.

Sharing the Bold & Sharp Workbook On Qualification was the occasion for many exchanges. Here’s a look back at the main topics raised, which deserve some clarification, starting with MEDDIC, MEDDICC, MEDDPICT and IMCCDDE.   MEDDIC is a Qualification...

Talent: coachability or poor coaching ability?

What if the real issue with coachability lies not with the employees, but with managers who fail to meet the challenges of being great coaches?   When collaborating with our customers on “Building winning teams”, we have noticed parallels between the coaching...

Talent: is coachability a critical success factor?

In this first part of our series on coachability, we explore what it means and why it should be redefined or reconsidered in recruitment and assessment processes.   Michael Jordan once said: “My first skill was that I was coachable. I was a sponge and eager...

How can we help you?