audit

Sales performance audit: leveraging Lean Management 4M’s.
Sales performance audit: leveraging Lean Management 4M’s. 1024 640 Bruno Sireyjol

In May last year, we emphasized that auditing sales performance was not just a numbers game. This runs contrary to the claims of so-called “sales scientists” who rely on irrefutable industry KPIs or “growth hackers” proven recipes (See our article: Auditing Sales Performance: Beyond Numbers.) Auditing sales performance is a holistic process that examines culture,…

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Auditing sales performance: beyond the numbers.
Auditing sales performance: beyond the numbers. 1024 585 Bruno Sireyjol

Sales performance is the heartbeat of B2B organizations. Yet, amidst the clamor of sales scientists’ irrefutable industry KPIs and growth hackers proven recipes that worked elsewhere, lies a critical oversight : to boost sales performance, you should focus on sales numbers only. Preliminary audit consists in entering basic numbers into a well-oiled framework. This is…

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