Sales methods

Sales qualification: focus on the damn phase!
Sales qualification: focus on the damn phase! 1024 562 Bruno Sireyjol

From prospecting to closing, Sales qualification frameworks are essential tools for navigating the sales journey. From BANT to MEDDIC, the market offers plenty of options to structure your approach. If you are familiar with The Bold & Sharp Workbook on Qualification, you know that qualification frameworks should not be confused with sales methodologies. You know…

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B2B Sales The 11th Hour Negotiation
B2B Sales The 11th Hour Negotiation 1024 683 Bruno Sireyjol

In a well-monitored sales cycle, pricing negotiation should rarely, if ever, be necessary. Proper management of the sales process ensures alignment with buyer expectations at each stage and a smooth progression through the decision-making phases. If your exit criteria are well designed and generate a mutual interaction and validation of irrefutable buyer signals such as…

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B2B Sales: “DUNCK©” the Blocker.
B2B Sales: “DUNCK©” the Blocker. 1024 683 Bruno Sireyjol

In every sales journey, you’ll encounter a variety of buyer personas. Among them, the blocker can be the most challenging. However, a blocker isn’t always an obstacle; sometimes, they can be turned into an asset. The key lies in identifying their true role and motivations. Let’s break this down using the DUNCK© framework created by…

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Selling to Power: the CEO fatigue.
Selling to Power: the CEO fatigue. 1024 683 Bruno Sireyjol

In the world of B2B sales, getting access to power granted is often highlighted as a cornerstone of complex sales methodologies like Solution Selling or Target Account Selling. When done well, the challenge of gaining access to key decision-makers becomes an opportunity to get early blessing, accelerate sales cycles and elevate you as a trusted…

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Qualification and Forecasting: what ultimate resp do.
Qualification and Forecasting: what ultimate resp do. 1024 683 Bruno Sireyjol

The most common view about sales processes is that probabilities should be attached to sales stages. It makes sense: as you move forward, complete relevant activities, and tick off your exit criteria, the probability of closing the deal should increase. Here’s the truth: probability management gives a comforting feeling of control. It’s helpful for transactional…

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You’ve got a lead, now what?
You’ve got a lead, now what? 1024 683 Bruno Sireyjol

Attention B2B hunters! Got a good lead? The next step will make all the difference. You’d better start your first meeting in style and avoid the mistakes of the average salesperson.   Congratulations! You have mastered the art of generating a robust sales pipeline and dispatching the pipeline workload between you, your lead generation and…

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Chacun voit MEDDIC à sa porte.
Sales: everyone sees MEDDICC as ones pleases.
Sales: everyone sees MEDDICC as ones pleases. 1024 585 Bruno Sireyjol

Sharing the Bold & Sharp Workbook On Qualification was the occasion for many exchanges. Here’s a look back at the main topics raised, which deserve some clarification, starting with MEDDIC, MEDDICC, MEDDPICT and IMCCDDE.   MEDDIC is a Qualification Framework: MEDDICC has a strong following, and that’s a good thing. We prefer W10, by far.…

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Sales: sales plays are not just for juniors!
Sales: sales plays are not just for juniors! 1024 512 Bruno Sireyjol

In the world of sales, the spotlight often shines on charismatic individuals closing deals with apparent ease. These sales superstars exude confidence and an innate ability to connect with customers. They have conversations with decision-makers, while the average salesperson makes presentations and gravitate towards users. They enable customers to see solutions, while the average salesperson…

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Sales: the magic formula.
Sales: the magic formula. 1024 576 Bruno Sireyjol

The number of testimonies from Entrepreneurs on LinkedIn who complain about spending too much time with prospects who eventually stay with their current vendors or do not make any decision is massive. Surprising as it may seem, the situation is no different with our customers. Sales executives, and not only junior reps who learn the…

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Sales B2B: the death of the Champion.
Sales B2B: the death of the Champion. 1024 576 Bruno Sireyjol

In B2B sales, the Champion is typically a stakeholder within the customer’s organization who plays a crucial role in helping sales reps navigate the complexities of the buying process. He or she positively impacts the chances of closing a deal. So much so that Customer Centric Selling and Value Selling sales methodology include the Champion…

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