Projects and Workshops

Negotiation Ninja
Negotiation Ninja 1024 541 admin9696

Getting the best possible for yourself is what negotiation is all about. The best negotiators, know how to win with no or few concessions. It does not mean win/win approaches are for losers. But pricing discussion and discounting, which are often leveraged in sales to land deals, have little to do with a well conducted…

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Sales and marketing performance index
Sales and marketing performance index 1024 683 Bruno Sireyjol

B2B sales leaders in find it difficult to understand the respective and combined role and impact of the sales and marketing functions. Efforts to transform sales and marketing often suffer from the lack of methodology and understanding of what benefits to expect from digitization or optimization of both functions. Bold & Sharp Sales and Marketing…

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What if ABM was just the ABC’s of selling…
What if ABM was just the ABC’s of selling… 640 424 Bruno Sireyjol

ABM platforms are said to go mainstream. Before you decide to join the bandwagon, let’s try to understand what’s behind the acronym and the technology that is supposed to serve the approach. This article is neither a plea for ABM nor an ABM platforms quick and dirty evaluation. It is intended to guide you through…

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